Marketing Research

Marketing Research

by researchlinks

What we offer

From product/service development to launch, we conduct:

Qualitative research

  • FGDs
  • Ethnography
  • In-depth interviews (Telephone, face-to-face, online)
  • Immersion
  • Diary studies
  • Product tests
  • Ideation
  • Co-creation
  • Desk research
  • Social research
  • Impact assessment of CSR activities

Quantitative research

  • Face to face surveys
  • Online surveys
  • CLT
  • Segmentation
  • Census
  • Media audits
  • Retail audits
  • Policy evaluation studies
  • Mass high-tech data collection

Other Services

  • Quality control measurement
  • Mystery shopping
  • B2B
  • Monitoring and evaluation

Where We Have Worked

We have conducted research in the following regions:

Africa 

We have also worked in the following countries:

  • Cote d’ Ivoire
  • Ghana
  • Mali
  • Nigeria
  • Niger
  • Senegal
  • Sierra Leon
  • Somalia

Our CATI Centre

Take a tour of our CATI centre.